It Starts With Why: Here’s Mine

Have you read Simon Sinek's Start With Why? If not, I want you to stop reading this, click that link, head to Amazon, and get yourself a copy of the book.  Once you get the book, and if you've already read it, keep reading. In Start With Why, Sinek explains the "Golden Circle, a hierarchy of …

MFF’s First Motivation & Movement LAB

I'd venture to say that this past Saturday, April 25th, was the biggest day of my fitness career.  No hyperbole. On Saturday, MFF held our first Motivation & Movement LAB, which happens to be our first education event for fitness professionals.  Over 70 fitness professionals joined us in the heart of New York City for an …

How About REALLY Starting With “Why”

Consider your formal education.  How much of the information that you learned in class do you use on a regular basis?  I bet it's a fair amount if you're working in that same field, but I bet that we can do it even better. I was fortunate enough to find loopholes in my formal education while …

Announcing Online Coaching in 2015!

Hi friends! The new year is coming. That means time for resolutions: Get organized. Stay organized. Work more.  Work less. Spend more time with loved ones.  Spend more time with yourself.   Then there's the ultimate New Years Resolution: Get in shape. How can you make this year different? What can you do this year to …

A Challenge To Trainers: Go Be A Bro

It was a pairing of two exercises.  Wide grip seated rows with a neutral handle and Fat Gripz, and a Half Kneeling Cook Bar Chop.  It was a relatively easy training day, and I was playing around with a slower tempo on the row, using it for some variety from the typical marathon of TRX …